Charlie Doyon
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Projet Movi
2023 - Visual Identity & Art Direction
MandateDesign and direction of a visual identity capturing the spiritual and holistic essence of a nomadic wellness organization.
Project Moviis an emerging spiritual organization rooted in movement, connection, and transformation. They approached me to create a visual identity that would reflect their holistic vision—one that aligns body, mind, and spirit through nomadic events centered on yoga, meditation, and art.
The Nautilus, often described as a “living fossil,” became the central symbol of the identity. Chosen for its quiet strength and timeless elegance, it evokes the ideas of growth, resilience, and harmony—core to the values of the project.