Charlie Doyon
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Café Bowen
2025 - Visual Identity & Art Direction
MandateCreation of a renewed visual identity to support the expansion and evolution of Café Bowen, while preserving elements of the original brand.
Originally a small coffee shop in the Eastern Townships known for its woodfire-baked goods, Café Bowen embarked on a new chapter—relocating to a custom-built space and expanding its offerings to include a café, a buvette serving food and drinks, and a small grocery focused on high-quality, locally sourced products.
The visual identity was designed to reflect this transformation while staying rooted in the café’s origins. Certain elements of the previous branding were thoughtfully preserved to ensure familiarity and maintain a sense of continuity for the community. The new system builds on these foundations, blending rustic charm with contemporary clarity to reflect the brand’s values: friendliness, quality, and a deep connection to nature.